Develop 2 sketch personas and a FB matrix for each persona for a new homemade candy shop.

Prioritized Feature Benefit Matrix "Persona Name" Persona photo Proposed Offer Features Important Benefits to Gain and Painful Costs to Avoid Price Willing to Pay to Achieve Benefits and Avoid Costs Checklist: Checkpoint Submission 1. At least 3 hypotheses about important benefits/costs 2. At least 3 features proposed in initial offer release 3. Feature/benefit relationships mapped by Xs Checklist: Final Submission with Proposal (if chosen) 1. At least 5 hypotheses about important Benefits to (shown in green) Transaction Costs to Avoid (shown in red) 2. Hypotheses sorted based on hypothesized importance More important hypotheses at the top 3. At least 5 features proposed in initial offer release (shown in blue) Can include product/service features, channel features and relationship experience features* 4. Feature/Benefit relationship hypotheses mapped by Xs (shown in blue) X = hypothesized relationship of an unknown level. Feel free to use numbers to be more precise 5. Hypothesis about price willing to pay (shown in red) Can include nonfinancial terms (i.e. sign up for an account and allow my data to be tracked) 6. Persona name and photo from persona page *If your idea is for a new promotional campaign for existing offer features, list features to be highlightedSketch Persona (all statements are hypotheses: "I think that ....") "Persona Name" 8. Finalize persona name and photo Customer Hypotheses 3. Customer Motivation Drivers Hypotheses Motivating aspects of identity, values, roles or life history 7. Customer observables Identifying Characteristics or Behaviors Situation Hypotheses 1. Use Case (JTBDlSituation) Situation: Key JTBD: Customer*5ituation Hypotheses 2. Current Solution/Satisfaction Gaps Status Quo (Current) Solution Approach: Why dissatisfied? 4. Job Gains/Pains Hypotheses Desired Benefits to be Gained (in any solution considered) Costly Pains to be avoided (in any solution considered) 5. Involvement Hypotheses (High, Medium, Low) Importance Urgency 6. Decision Journey Hypotheses (Customer*Situation) Active Buying Process Length Search and shopping locations Key lnfluencers