Develop a brand name for the Chinese brand 'Wang Lao Ji's' herbal drink for its Australian launch. What other elements do they have to consider, e.g. do they have to change the packaging, etc?

Some Background Information:

• Wang Lao Ji Herbal Tea outsells Coke in China
• It is manufactured by Guangzhou Pharmaceutical Holdings (GPH) and marketed in a standard soft drink can
• GPH wants to promote the drink to a 'western'/English speaking audience, but they think that the Chinese name is likely to be a barrier to uptake
• Wang Lao Jican be translatedas 'King is always lucky' or 'Lucky King'
• Wang Lao Ji Herbal Tea is a traditional Chinese herbal drink that helps people with minor sickness such as cold, flu, fever etc. It is believed that this herbal tea detoxifies the blood, excretes toxic substances from the blood stream, has anti-bacterial and antiseptic effects, and helps to remove toxins from environmental pollution.
• The product was firstly prepared as a hot Chinese medicine decoction sold in stores, but as this was inconvenientit was then prepared and sold in tea bags.It was later sold in standard aluminium cans.
• Further information is available on the internet, eg:http://en.wikipedia.org/wiki/Wong_Lo_Kat