Question
Develop a Marketing Plan for a new product/service for an existing Australian (preferably) business. You are the company's general manager, and you are preparing a
Develop a Marketing Plan for a new product/service for an existing Australian (preferably) business.
You are the company's general manager, and you are preparing a marketing plan to be presented to the CEO. You are recommended to cover the following areas (but not limited to):
Executive summary
Marketing research
Proposed product/service
Target market
Pricing
Positioning
SWOT analysis
Marketing strategy
Budget
Conclusion and recommendation
Step by Step Solution
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Step: 1
Marketing Plan for New ProductService Company Acme Corporation ProductService New widget that makes tasks easier and more efficient Target Audience Small to mediumsized businesses in Australia Executi...
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Step: 2
Step: 3
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
