Develop a marketing plan for a product or service ( An integrated project for a fake product or service )

 

I do not need to explain the meaning of the marketing plan for a product or service

I need a complete project by choosing a fake product or service for a fake company that contains all the marketing steps for this product or service after answering these questions
You must answer the following questions:
1. What product or service are you selling?
2. Who is the market that will buy the product or service?
3. What is the market above for your product or service?
4. What is the primary message you would like to send to this market regarding your product?
5. What is the best way to contact your prospective market? (eg T.V, radio, print, online)

 

 

* It must contain a title for the product or service
*Executive summary
* Description of the product or service
* Mission statement
* Products and Services
* Financial capabilities

Strategic focus and plan:

 

* Message / Vision
* Objectives
* Competitive environment
Situation Analysis (SWOT Analysis and BCG Dot Matrix)
* Competitive analysis

Market product focus
* Marketing objectives
* Target markets
* Product strategy
* Price strategy
* Promotion strategy