Develop a marketing strategy for NESPRESSO Company in Saudi Arabia,

the marketing strategy should include the following sections:

1)Customers, Segmentation, and Target Marketing:

Singles Consumers Behavior

Business Consumers Behavior

Market Segmentation (Saudi Arabia Market)

Segmenting Singles Consumers

Segmenting Business Consumers

Target Marketing Strategies

2)The Marketing Program:

Product Strategy

Pricing Strategy

Supply Chain Strategy

Integrated Marketing Communications

3)Branding and Positioning:

Strategic Branding

Differentiation and Positioning