Question
Develop a NEW brand for Biscuit and create these for that biscuit brand. (Make your any imagination name of the brand for biscuit) CBBE Model
Develop a NEW brand for Biscuit and create these for that biscuit brand. (Make your any imagination name of the brand for biscuit)
- CBBE Model
- Brand Positioning
- Brand Manta, Brand Value Proposition, Mental Map
- Resulting Marketing Mix
- Primary Brand Elements & Secondary Associations
- Brand Architecture
Explain briefly about these point with respect to the brand name which you will make.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
