Develop a print ad for E-vite for the Canadian Market. Evite.com

COMMUNCIATIONS OBJECTIVES

To create 40% awareness of the benefits of using e-vite in the next 3 months To achieve 5% trial of the service of our target market in the next 6 months

TARGET AUDIENCE

Women Age 30 - 45 years, post-secondary education Mid to upper income Early adopters always looking for the latest trends Fun - the target is young at heart - they make time for play - and as a result, have an active social life

CONSUMER INSIGHT

It takes a long time to plan a party, there is so much to do. Anything that could make this process easier would be great.

BENEFIT WE ARE TRYING TO COMMUNICATE

Quick easy way to help in planning a party that will save you time do get other things done.

SUPPORT

Easy to use web site the sends out the invites for you and collects responses Its free Can organize a party for 10 or 400 Avoids phoning / emailing guests and doing follow-up

BRAND PERSONALITY

stylish, fun, upbeat