Develop a profile of an agency and identify future projections for the agency in terms of growth of property management portfolio. Include:

Target market for the agency - identify the type of customers who are likely to require your property management services in your area
How the property management department in your agency works with the other services offered by your agency, e.g. the sales department or the strata management department. Identify any communication strengths or any communication gaps in this relationship that may need to be addressed

How the agency will promote itself as having a professional and ethical image

Strategies to build client loyalty

Current minimum and maximum property management scope based on available resources

Resources required to increase the existing property management scope e.g. additional computers etc. current portfolio mix in relation to types of property and projections for any changes to this portfolio mix performance measures for success, including contingency strategies.