Develop a proposal for a one year advertising campaign for a local business of your choice.
The proposal should include the following sections:
• Introduction - describe the local business
• Creative Strategy (the main idea or theme of the advertising campaign)
• Four Proposed Advertisements (for example: newspaper, radio, TV and billboards): briefly describe each and how large of an audience you expect to reach through each
• Describe the demographic segmentation profile or profiles of your target audience.
• Proposed Sales Promotions (at least three different sales promotions)
• Media Schedule
• Budget (rough estimate)
• Conclusions