Develop a search campaign (PPC) for a product/segment combination.

Key aspects to explore include: which stages of the journey (at least 2 stages), which keywords for each stage (just sample 5-6), and why (what's your logic for these keywords, bid rate, etc)

Build the entire Ad on the Google platform including title, meta description, landing page url (2 ads per stage X 2 stages of journey = total 4 ads)