Question
Develop a set of criteria to evaluate the product/company fit for the lunch, sunset, and evenings programs. Assess the three programs on the evaluation criteria
Develop a set of criteria to evaluate the product/company fit for the lunch, sunset, and evenings programs.
Assess the three programs on the evaluation criteria you developed for Q3 and recommend which program(s) Starbucks should pursue.
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
