Develop an industry or market anaysis of your product. The following can serve as a guide for the industry or market analysis:

1. Perform anExternal and Internal Environmental Analysis
   1. External environment yields opportunities and threats
   2. Internal environment yields strengths and weaknesses - focus on things that contribute most to market success
2. Perform aCompetitor Analysis
   1. Identify and analyze the three most importantdirectcompetitors
   2. Identify other current and potentialdirectcompetitors
   3. Identify current and potentialindirectcompetitors
3. Perform aMarket/Submarket Analysis- current and high potential
4. Perform aCustomer Analysis- current and high potential
5. Provide a ComprehensiveStrategy Assessment
   1. Describe each key competitor's current positioning/marketing strategy
   2. What are each key competitor's major sources of competitive advantage
   3. What additional sources of competitive advantage could each develop in the future
   4. Select one competitor for further focus, then provide
      1. New positioning and accompanying new marketing strategies that you recommend for it
      2. Why you recommend these particular strategies
      3. How these strategies would be implemented
      4. How their success should be measured