Develop an integrated marketing campaign that: o Targets newcomers to Canada to apply to the Direct Funding Program o Encourage newcomers to apply for the Direct Funding program Objectives 1. increase awareness and understanding of this alternative to delivered services, which is the traditional model of "care" offered by the healthcare system 2. Increase click thrus to the Direct Funding homepage. Mandatories CILT and Ontario Health logo 416-599-2458 1-800-345-9950 ext. 227 "Direct Funding Program: Self-managed attendant services." "Choose, train, schedule and manage your own personal care attendants to assist with activities of daily living." Campaign timing: July 1, 2024 - Aug 30, 2024 (9 weeks