Develop marketing strategies on AlEn Cleaners Company 1. Select Target markets and Positioning - How do consumers and organizations go about buying, using, and disposing of our products? - which segments should we select to target? If a consumer market: what are the relevant demographic, psychographic, and behavioral segmentation approaches and the media habits of the targeted segments? If a business market: what are the relevant demographics of the purchasing firm? - How will we position our product for our market(s)