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Develop ____ to measure college student's attitudes toward three near-by restaurants. Measure their overallliking;their beliefs about the outlet's price level, food quality, speed of service,
Develop ____ to measure college student's attitudes toward three near-by restaurants. Measure their overallliking;their beliefs about the outlet's price level, food quality, speed of service, dcor, and convenience. Assume a self-administered questionnaire format.
- Paired comparisons
- Semantic differential scale
- Likert scales
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