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Develop two user personas that illustrate the goals and approaches of the app s potential users. Remember that the goal of personas is not to
Develop two user personas that illustrate the goals and approaches of the apps potential users. Remember that the goal of personas is not to represent all audiences or address all needs, but instead to focus on the major needs of the most important user groups. Using the information outlined in your target audience analysis, construct two personas that represent the main users for your app. Include the following:
Goals and tasks the users are trying to complete using the app
Physical, social, and technological environments in which they use the app
Apply personalized elements to your user personas. Your two user personas need to be goaloriented but should also include relevant identifying information about the users, such as major responsibilities, job titles, and demographics such as age, education, and family status. Add personalized elements such as a fictional name, casual pictures representing that user group, and a quote that sums up what matters most to the persona as it relates to your mobile app UI design.
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