Develop written responses for the ad example for each of the following:

1)Describe who you feel the target market customer is demographically and/or by lifestyle.

2) Indicate what basic promotional objective (i.e. inform, persuade, and/or remind) and specific message (i.e. AIDA copy thrust). Support your response.

3) Indicate the kind of advertising or sales promotion the Item most closely fits. Support your response.

4)Is the item an example of a push, pull or a blend of promotional effort? Explain.

BEHIND THE BAR CHRICH TOUR FOUR MITERIS Your Trade, Our Tools BEHINDTHEBAR.COM 0600 Item appeared in CHILLED magazine, Bartenders Issue. CHILLED