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Developing a marketing plan for Almarai company in Saudi Arabia in one poster as attached in pictures https://b.top4top.io/p_1555ob4as1.png https://c.top4top.io/p_1555fkfzp2.png https://d.top4top.io/p_1555gwejk3.png the below a guidelines 1)

Developing a marketing plan for Almarai company in Saudi Arabia in one poster as attached in pictures

https://b.top4top.io/p_1555ob4as1.png

https://c.top4top.io/p_1555fkfzp2.png

https://d.top4top.io/p_1555gwejk3.png

the below a guidelines

1) THE CHALLENGE

Brief description of the product to be marketed; students can choose

line extension

brand extension

repositioning

2) ENVIRONMENTAL ANALYSIS

SWOT analyses

PEST analyses

Competitor analyses

3) MARKETING OBJECTIVE

Brief description of the marketing objectives of the marketing plan.

Use the challenge as your marketing objective

4)MARKETING STRATEGY

Segmentation; clearly write the bases of segmentation (demo, psycho, etc.)

Targeting; clearly define the target markets (demo, psycho, etc.)

Positioning; use perceptual maps to show positioning / repositioning

5)MARKETING MIX STRATEGIES

Product strategies including product mix, product specifications

Price strategies including skimming, penetration strategies, retail price

Promotion strategies including media to be used and marketing communication mix strategies

Distribution strategies including channels of distribution

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