Question
Developing a marketing plan for Almarai company in Saudi Arabia in one poster as attached in pictures https://b.top4top.io/p_1555ob4as1.png https://c.top4top.io/p_1555fkfzp2.png https://d.top4top.io/p_1555gwejk3.png the below a guidelines 1)
Developing a marketing plan for Almarai company in Saudi Arabia in one poster as attached in pictures
https://b.top4top.io/p_1555ob4as1.png
https://c.top4top.io/p_1555fkfzp2.png
https://d.top4top.io/p_1555gwejk3.png
the below a guidelines
1) THE CHALLENGE
Brief description of the product to be marketed; students can choose
line extension
brand extension
repositioning
2) ENVIRONMENTAL ANALYSIS
SWOT analyses
PEST analyses
Competitor analyses
3) MARKETING OBJECTIVE
Brief description of the marketing objectives of the marketing plan.
Use the challenge as your marketing objective
4)MARKETING STRATEGY
Segmentation; clearly write the bases of segmentation (demo, psycho, etc.)
Targeting; clearly define the target markets (demo, psycho, etc.)
Positioning; use perceptual maps to show positioning / repositioning
5)MARKETING MIX STRATEGIES
Product strategies including product mix, product specifications
Price strategies including skimming, penetration strategies, retail price
Promotion strategies including media to be used and marketing communication mix strategies
Distribution strategies including channels of distribution
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started