Developing a marketing plan is key to success in PharmaSim and will serve as your firm$$s $$roadmap$$ for making decisions each period. Your plan should reflect your understanding of the Marketing Framework $(5$Cs$,$ STP$,$ and $4$Ps$)$ as described in the section on Marketing Management Process in the manual, and how it applies to the PharmaSim environment. Clearly state your current situation, include measurable objectives, and provide a marketing mix for achieving the objectives.