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Developing a successful branding strategy requires more than just coming up with a catchy brand name or logo . In order for a brand to

Developing a successful branding strategy requires more than just coming up with a catchy brand name or logo. In order for a brand to be truly effective, it should be able to concisely and accurately represent the complete range of products or services being offered, so that:
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answers a question in the customers mind.
clearly distinguishes it from competiting offerings.
clearly ties the brand name together with the brand mark.
associates the brand with a customer emotion such as happiness or love.
utilizes at least 5 brand attributes.

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