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Developing and Branding New Offerings Please respond to the following: Analyze the steps involved in the new product development process and determine which step presents
Developing and Branding New Offerings" Please respond to the following:
- Analyze the steps involved in the new product development process and determine which step presents the greatest challenge from a marketing perspective (other than the marketing strategy development step). Explain your rationale.
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Small Business Management Entrepreneurship and Beyond
Authors: Timothy s. Hatten
5th edition
538453141, 978-0538453141
