developing business strategies firms generally start by conducting a situation analysis. The situation analysis is generally conducted in phases with the first phase being an examination of the Macro-environment of the firm. This is done both for domestic as well as international firms, studying the environment is particularly key in international analysis because of the greater variations and risks that often exist in global markets.

what are some of the macro-factors in the global business environment such as political/legal/environmental and cultural factors?

Consider and discuss how macro-environmental trends that we discussed in week three might impact an Oregon athletic apparel firm who wants to produce and/ or sell it clothing in East Asia or in Mexico. What are key trends that you think this Oregon firm should consider and why? Which trends are good for investment, and which bring increased risk.