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Dewqas Limited has prepared the following profit analysis, for the current financial year: Sales (150,000 units) $ 1,485,000 Variable expenses $ 712,500 Contribution margin $

Dewqas Limited has prepared the following profit analysis, for the current financial year:

Sales (150,000 units) $ 1,485,000 Variable expenses $ 712,500

Contribution margin $ 772,500

Fixed expenses $ 258,000

Profit $ 514,500

Management are considering a range of options to improve profitability. These options include reducing the selling price by $0.25 per unit and updating machinery and production methods. If machinery and production methods are updated, fixed expenses will increase by $76,000 per year and variable expenses will decrease by $1.40 per unit. However, management are concerned at the increased risk from changes to the level of operating gearing. If the selling price is reduced by $0.25 per unit, the number of units sold is expected to increase by 10%. There is no reason why management cannot reduce the selling price and update machinery and production at the same time.

Required:

  1. Calculate the contribution margin per unit, total fixed costs, the breakeven point in units, and total expected (16 marks) profit for all of the possible choices that management can make. Present the results of your calculations in a table. Do not include formulas in your write-up.
  2. Complete the following table, showing expected profit at various sales levels for (i) the current state of (10 marks) operations (no changes) and (ii) the case where machinery and production methods are updated:

Sales (units)

0

50,000

100,000

150,000

200,000

Expected profit (no change)

Expected profit (machinery & production methods updated)

  1. Based on your results for part (b) produce a profit-volume chart. Show both cases on the same set of axes.

(9 marks)

d) Based on your results to parts (a), (b) and (c), write a brief recommendation to management advising on the (10 marks) recommended course of action.

please answer a,b,c,d

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