Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Dhoni's Sports Bar Virat has just become product manager for Dhoni's Sports Bar. (DSB) DSB sold cricket bats (CB) at Rs.1200 thru distributors and specialty

image text in transcribed
Dhoni's Sports Bar Virat has just become product manager for Dhoni's Sports Bar. (DSB) DSB sold cricket bats (CB) at Rs.1200 thru distributors and specialty retailers. Retail margins on the product are 33%, while distributors earn 12% margin. These margins are mark-up and calculated on their purchase price DSB has only its (CB) in its product range but will soon launch more products DSB and its direct competitors sell a total of 2 million (CB) annually; DSB has 24% of this market. Variable manufacturing costs for DSB's (CB) are Rs.400 /bat. Investment in manufacturing facility is Rs. 900,000. The advertising budget for all DSB (CB) is Rs.50 lakhs and some part of this expense is specific to promote (CB) and some part is to promote DSB company with the intent that sooner or later more products would be launched For DSB, (CB) account for 40% of total sales Virat's Salary is Rs.12 lakhs per annum. All the sales executives work on commission basis at 10% of revenue calculated on MRP basis Opex for office, warehouse, insurance and non-sales staff was Rs. 1.5 lakhs per month 1. What is the unit contribution for DSB (CB)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing Management

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

14th Canadian Edition

132161079, 978-0133076752, 013307675X, 978-0132161077

More Books

Students also viewed these Marketing questions

Question

Differentiate the function. r(z) = 2-8 - 21/2 r'(z) =

Answered: 1 week ago