DIAGNOSTIC ANALYTICS

• Has the number of orders from repeat clients decreased?
• Are there any areas on the site that don't appear but ought to?

DESCRIPTIVEANALYTICS

• What is the most popular product?
• What is the average time from first visit to purchase for each customer ?

PREDICTIVE ANALYTICS

• How do advertising campaigns faredo they work or not?
• What is the probability of a customer making a purchase?

PRESCRIPTIVE ANALYTICS

• Do we need to concentrate on this site's SEO more or should we run more social media ads?
• Do we need to hire more marketing managers instead of more salespeople?

For each question, explain: What type of analytics you will use to answer the question? How will answering this question help to solve the business problem? Is there prediction required to answer the question? What would be the response variable? What decisions could be made using these insights?