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Diamond Jeweler's is trying to determine how to advertise in order to maximize their exposure. Their weekly advertising budget is $10,000. They are considering three
Diamond Jeweler's is trying to determine how to advertise in order to maximize their exposure. Their weekly advertising budget is $10,000. They are considering three possible media: TV, newspaper, and radio. Information regarding cost and exposure is given in the table below:
Medium | audience reached per ad | cost per ad ($) | maximum ads per week |
TV | 7,000 | 800 | 10 |
Newspaper | 8,500 | 1000 | 7 |
Radio | 3,000 | 400 | 20 |
Let T = the # of TV ads, N = the # of newspaper ads, and R = the # of radio ads. What is the advertising budget constraint?
Select one:
a. 10T + 7N + 20R 10,000b. 800T + 1000N + 400R 10,000c. 7000T + 8500N + 3000R 10,000d. 800T + 1000N + 400R 10,000e. 10T + 7N + 20R 10,000
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