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Dianes Designs is a small business run out of its owners house. For the past 6 months, the company has been selling two products, a

Dianes Designs is a small business run out of its owners house. For the past 6 months, the company has been selling two products, a welcome sign and a birdhouse. The owner has been concerned about the companys marketing effectiveness. The master budget and actual results for March of this year follow: Master Budget Welcome Sign Birdhouse Total Units 50 25 75 Sales $ 1,000 $ 250 $ 1,250 Variable costs 890 120 1,010 Contribution margin $ 110 $ 130 $ 240 Fixed costs 75 75 150 Operating income $ 35 $ 55 $ 90 Actual Results Welcome Sign Birdhouse Total Units 45 35 80 Sales $ 675 $ 420 $ 1,095 Variable costs 580 270 850 Contribution margin $ 95 $ 150 $ 245 Fixed costs 75 75 150 Operating income $ 20 $ 75 $ 95 The total market for welcome signs for each of the last 6 months was 500 budgeted and 500 actual. Diane expected the total market for birdhouses to be 200 units per month; the actual volume for the entire market, however, turned out to be only 175 units per month. Part 1 Required: 1. Compute Dianes actual market share for welcome signs and birdhouses. 2. What is the market share contribution margin variance? (Leave no cell blank; if there is no effect enter "0" and select "None" from dropdown. Do not round intermediate calculations. Round your answers to 2 decimal places.) 3. What is the market size contribution margin variance? (Leave no cell blank; if there is no effect enter "0" and select "None" from dropdown. Do not round intermediate calculations. Round your answers to 2 decimal places.)

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