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Dianes Designs is a small business run out of its owners house. For the past 6 months, the company has been selling two products, a

Dianes Designs is a small business run out of its owners house. For the past 6 months, the company has been selling two products, a welcome sign and a birdhouse. The owner has been concerned about the companys marketing effectiveness. The master budget and actual results for March of this year follow:

Master Budget
Welcome Sign Birdhouse Total
Units 70 40 110
Sales $ 1,400 $ 400 $ 1,800
Variable Costs $ 1,120 $ 180 $ 1,300
Contribution Margin $ 280 $ 220 $ 500
Fixed Costs $ 75 $ 75 $ 150
Operating Income $ 205 $ 145 $ 350

Actual Results
Welcome Sign Birdhouse Total
Units 60 50 110
Sales $ 900 $ 600 $ 1,500
Variable Costs $ 606 $ 285 $ 891
Contribution Margin $ 294 $ 315 $ 609
Fixed Costs $ 75 $ 75 $ 150
Operating Income $ 219 $ 240 $ 459

The total market for welcome signs for each of the last 6 months was 500 budgeted and 500 actual. Diane expected the total market for birdhouses to be 320 units per month; the actual volume for the entire market, however, turned out to be only 250 units per month.

Required:

1. Compute Dianes actual market share for welcome signs and birdhouses.

2. What is the market share contribution margin variance?

3. What is the market size contribution margin variance?

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