Question
Dianes Designs is a small business run out of its owners house. For the past 6 months, the company has been selling two products, a
Dianes Designs is a small business run out of its owners house. For the past 6 months, the company has been selling two products, a welcome sign and a birdhouse. The owner has been concerned about the companys marketing effectiveness. The master budget and actual results for March of this year follow:
Master Budget | |||||
Welcome Sign | Birdhouse | Total | |||
Units | 70 | 40 | 110 | ||
Sales | $ 1,400 | $ 400 | $ 1,800 | ||
Variable Costs | $ 1,120 | $ 180 | $ 1,300 | ||
Contribution Margin | $ 280 | $ 220 | $ 500 | ||
Fixed Costs | $ 75 | $ 75 | $ 150 | ||
Operating Income | $ 205 | $ 145 | $ 350 |
Actual Results | |||||
Welcome Sign | Birdhouse | Total | |||
Units | 60 | 50 | 110 | ||
Sales | $ 900 | $ 600 | $ 1,500 | ||
Variable Costs | $ 606 | $ 285 | $ 891 | ||
Contribution Margin | $ 294 | $ 315 | $ 609 | ||
Fixed Costs | $ 75 | $ 75 | $ 150 | ||
Operating Income | $ 219 | $ 240 | $ 459 |
The total market for welcome signs for each of the last 6 months was 500 budgeted and 500 actual. Diane expected the total market for birdhouses to be 320 units per month; the actual volume for the entire market, however, turned out to be only 250 units per month.
Required:
1. Compute Dianes actual market share for welcome signs and birdhouses.
2. What is the market share contribution margin variance?
3. What is the market size contribution margin variance?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started