1. Did it make sense for Google to begin experimenting with new advertising formats - such as video advertisements, banner advertisements, and so on - given the success of its current text-only model?
2. Did it make sense for Google to begin moving into new advertising channels, such as print, radio, and television?
3. Was it possible to reconcile these new advertising formats and channels with Google's business philosophy? If so, how?
4. What other steps, if any, should Google be taking to protect and grow its core, online, text-based advertising business, anchored by its existing AdWords and AdSense programs?
5. Is the mantra of "Don't be evil" believable and relevant today?Why and why not?