: What are the main challenges that Canopy Growth must overcome in order to achieve success in the American cannabis industry, and to what extent can Canopy's marketing strategy be used to overcome these challenges?

Evaluate the decision made by Canopy Growth to partner with Martha Stewart. Is the Martha Stewart brand a good choice for a line of cannabis products? Why or why not?

How should Martha Stewart CBD be positioned in order to achieve success? What steps can be taken to achieve and maintain the desired positioning?

Provide recommendations for how Martha Stewart and Canopy Growth can grow their business.