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Did you know that 90% of brand interactions are through digital channels? And that most of these digital channels can be found on mobile? make
Did you know that 90% of brand interactions are through digital channels? And that most of these digital channels can be found on mobile? make a blog entry (five hundred words minimum) that tells the story of your mobile day and the different brand interactions you have on your phone. Instructions: Your post should be entertaining and draw us in with funny anecdotes, visuals, and storytelling. Use your content marketing know-how by making your post easy to ready by using visuals, short paragraphs, bullets/numbers, and spacing. Tell us about your mobile day from start to finish. As you make about your mobile day, answer the following questions in an engaging narrative (i.e. this isn't a Q&A, write it as your own personal love story with your mobile device): 1. How many apps do you have downloaded on your mobile device? 2. What are your top five [five] appsĀ¬-name, category, type, etc.? a. Explain in terms of value delivered to you. b. Either most used or favourite (but less used) 3. Identify and reflect on two to three micro-moments during the day and describe your behavior going through them. Think about the following questions when you're describing each one: a. What prompted it-want to relax, want to know, want to go, want to do, want to browse, want to buy, want to something else...? b. Where did it happen-at home, at work, on the go? c. Which mobile device did you use? d. How did it make you feel? e. What was the outcome? 4. Did you have any experiences with mobile 'friction' where something didn't work and/or pissed you off? Briefly describe it. 5. Now take the marketer's perspective. Based on all these answers, what is an insight you can extract from this user's behaviour that's important to share?
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My Mobile Odyssey A Day in the Life of Digital Interactions Ah the digital age where my mobile phone is my faithful companion from dawn till dusk guiding me through a maze of apps notifications and mi...Get Instant Access to Expert-Tailored Solutions
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