Did you mean: Raven Rock Workwear, LLC, was considered a niche retail store that provides its customers with a one-stop shop (Southerly, 2009) for all the work apparel and accessories for their jobs. From its original stores, the company grew to sixteen stores. They now have closed all their stores in 2015. Consider the retail industry and discuss the following questions. Discussion Questions 1. Why do you think that this small business experienced success in its industry? What do you attribute to its success for several years? 2. Why didn't the company survive? 3. Why would a company reduce its brick and mortar stores?