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Dido Rain Gear ses monogrammed umbrellas on Etsy. Dido Rain Gear is currently selling 3,500 umbrellas a month at a price of 536 per umbrella.

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Dido Rain Gear ses monogrammed umbrellas on Etsy. Dido Rain Gear is currently selling 3,500 umbrellas a month at a price of 536 per umbrella. The variable cost of each umbrella sold includes $15 to purchase the merchandise from suppliers and a $2 commission paid to Etsy Fixed costs are $3.500 per month The company is considering raising the selling price of each umbrella to $42. but believes the number of umbrellas sold would drop by 15% on a result of the price increase Should Dido Rain Gear raise the selling price of its umbrellas? should write the selling price of its umbrellas because its operating income will Dide Rain Gear by increase

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