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Diego Company manufactures one product that is sold for $81 per unit in two geographic regions--the East and West regions. The following information pertains to
Diego Company manufactures one product that is sold for $81 per unit in two geographic regions--the East and
West regions. The following information pertains to the company's first year of operations in which it produced
52.000 units and sold 47,000 units.
Variable costs per unit:
Manufacturing:
Direct materials
Direct labor
Variable manufacturing overhead
Variable selling and administrative
Fixed costs per year:
Fixed manufacturing overhead
Fixed selling and administrative expense
$ 20
$ 20
$6
$ 936,000
$ 552,000
The company sold 35,000 units in the East region and 12,000 units in the West region. It determined that $260,000
of its fixed selling and administrative expense is traceable to the West region, $210,000 is traceable to the East
region, and the remaining $82,000 is a common fixed expense. The company will continue to incur the total amount
of its fixed manufacturing overhead costs as long as it continues to produce any amount of its only product.
14. Diego is considering eliminating the West region because an internally generated report suggests the region's total gross margin in
the first year of operations was $32,000 less than its traceable fixed selling and administrative expenses. Diego believes that if it drops
the West region, the East region's sales will grow by 5% in Year 2. Using the contribution approach for analyzing segment profitability
and assuming all else remains constant in Year 2, what would be the profit impact of dropping the West region in Year 2?
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