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Dietz and Watson: Making an 80-Year-Old Brand Young Again (Case Study) 1. The case mentions several consumer trends related to grocery shopping and food habits.

Dietz and Watson: Making an 80-Year-Old Brand Young Again (Case Study)

1. The case mentions several consumer trends related to grocery shopping and food habits. Identify some specific components of these trends that you believe are especially relevant for D&W. Explain.

2. Which of the three alternatives listed on page 8 of the case do you think will be most impactful for helping D&W achieve its goals? Explain.

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