difference between an opportunity and a threat.(4)

c. Provide an example of an opportunity and a threat that environmental scanning might identify for Sun Escape sunscreen lotions.(3)

4. Since the introduction of the Internet, it has become difficult for travel agents to conduct business. Use a SWOT analysis and briefly analyse the current situation of travel agents in South Africa.(10)

5. Assume that you have decided to purchase a new portable DVD player.

a. Describe what an internal information search is. Apply your answer to portable DVD players.(4)

b. Then name two types of external information sources. For each source, give two specific examples of information sources you might use.(6)

6. Assume that you have decided to purchase an MP3 player for the first time. List and briefly describe three factors that may affect the extent of your information search.