Question
Different Channels members provide different added value to the total system, how does the distributor add value to the marketing channel, what are the advantages
Different Channels members provide different added value to the total system, how does the distributor add value to the marketing channel, what are the advantages to being a distributor and are there any disadvantages.
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
