Differential Analysis Continue (Alt. 1) or Discontinue (Alt. 2) Vim Cola November 2 Line Item Description Continue Vim Cola (Alternative 1) Discontinue Vim Cola (Alternative 2) Differential Effects (Alternative 2) Revenues $Revenues $Revenues $Revenues Costs: Variable cost of goods sold Variable cost of goods sold Variable cost of goods sold Variable cost of goods sold Variable operating expenses Variable operating expenses Variable operating expenses Variable operating expenses Fixed costs Fixed costs Fixed costs Fixed costs Profit (loss) $Profit (loss) $Profit (loss) $Profit (loss) Question Content Area b. Should Vim Cola be retained