Differential Analysis for a Discontinued Product

A condensed income statement by product line for Crown Beverage Inc. indicated the following for Royal Cola for the past year:

Sales	$233,500
Cost of goods sold	112,000
Gross profit	$121,500
Operating expenses	144,000
Loss from operations	$(22,500)

It is estimated that 14% of the cost of goods sold represents fixed factory overhead costs and that 23% of the operating expenses are fixed. Since Royal Cola is only one of many products, the fixed costs will not be materially affected if the product is discontinued.

a. Prepare a differential analysis, dated March 3, 2014, to determine whether Royal Cola should be continued (Alternative 1) or discontinued (Alternative 2). If an amount is zero, enter zero "0".

Differential Analysis
Continue Royal Cola (Alt. 1) or Discontinue Royal Cola (Alt. 2)
March 3, 2014
		Continue Royal Cola (Alternative 1)		Discontinue Royal Cola (Alternative 2)		Differential Effect on Income (Alternative 2)
Revenues		$		$		$
Costs:
Variable cost of goods sold
Variable operating expenses
Fixed costs
Income (Loss)		$		$		$

b. Should Royal Cola be retained?