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Differential Analysis for Sales Promotion Proposal Sole Mates Inc. is planning a one-month campaign for July to promote sales of one of its two shoe

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Differential Analysis for Sales Promotion Proposal Sole Mates Inc. is planning a one-month campaign for July to promote sales of one of its two shoe products. A total of $151,000 has been budgeted for advertising. contests, redeemable coupons, and other promotional activities. The following data have been assembled for their possible usefulness in deciding which of the products to select for the campaign : Wo incresse in foclities would be necessary to proouce and sell the increased output. It is anticipated that 24,000 additionai units of tenns shoes or 20,000 additional Units of waiking shoes could be sold whrout changing the unit selling price of ether product. 1. Prepare a differential analysis as of June 19 to determine whether to promote tennis shoes (Alternative 1 ) or walking shoes (Alternative 2). If an amount is zero, enter " 0 . Use a minus sign to indicate costs. If required, use a minus sign to indicate a loss. Differential Analysis Promote Tennis Shoes (Alt. 1) or Promote Walking Shoes (Ait. 2)

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