Differentiated pricing is one tool that companies use to adapt their pricing structure to accommodate differences between customers, products, and locations. Price discrimination occurs when a company sells a product at different prices, which do not reflect a proportionate difference in costs.

Read the articles below to learn more about differentiated pricing and then respond to the following questions:

When is differentiated pricing appropriate? When is it not appropriate? (Use examples to illustrate your point-of-view.)

https://www.forbes.com/sites/neilhowe/2017/11/17/a-special-price-just-for-you/?sh=221ea8b790b3 (Links to an external site.)

https://corporatefinanceinstitute.com/resources/knowledge/strategy/price-discrimination/ (Links to an external site.)

https://www.economicshelp.org/blog/7042/economics/examples-of-price-discrimination/