Differentiation and positioning are vital for company's competitive advantage. 1. Identify the differentiation line (product/services/channels/people/image) that is most likely adopted by ALL the companies listed below and justify the selection. . MR DIY Louis Vuitton . Hilton Hotels & Resort . Taylor's University Nando's . Lotuss 2. Create a positioning statement for ONE (1) of the companies above using the template provided below. Positioning statement template (Source: HubSpot.com): For [your target market] who [target market need], [your brand name] provides [main benefit that differentiates your offering from competitors] because [reason why target market should believe your differentiation statement.]