DIFM Retail

DIFM price, per quart $$3\mathrm{.}25$ $$7\mathrm{.}00$ $$4\mathrm{.}75$ $$6\mathrm{.}75$ $$5\mathrm{.}25$ Text$/$Exhibits

DIFM revenue, per oil change $(5$ quarts$)$ $$16\mathrm{.}25$ $$35\mathrm{.}00$ $$23\mathrm{.}75$ $$33\mathrm{.}75$ $$26\mathrm{.}25$ Text$/$Exhibits

Gross margin $\%,$ DIFM outlet $50\mathrm{.}0\%60\mathrm{.}0\%65\mathrm{.}0\%55\mathrm{.}0\%50\mathrm{.}0\%$ Text$/$Exhibits

Gross profit, DIFM outlet, per oil change Calculation

Wholesaler

Wholesale revenue, per oil change Calculation

Gross margin $\%,$ wholesaler $12\mathrm{.}5\%12\mathrm{.}5\%15\mathrm{.}0\%12\mathrm{.}5\%10\mathrm{.}0\%$ Text$/$Exhibits

Gross profit, wholesaler Calculation

Avellin

Avellin revenue, per oil change Calculation

Cost of goods sold, per quart $$1\mathrm{.}20$ $$1\mathrm{.}95$ $$2\mathrm{.}01$ $$2\mathrm{.}01$ Case text

Cost of goods sold, per oil change $(5$ quarts$)$ $$6\mathrm{.}00$ $$9\mathrm{.}75$ $$10\mathrm{.}05$ $$10\mathrm{.}05$ Calculation

Gross profit, Avellin Calculation$/$Text

Gross margin $\%,$ Avellin