Digby is a Niche Cost Leader (Low Technology)

Review the Inquirer to determine Digby's current strategy. How will they seek a competitive advantage? From the following list, select the top five sources of competitive advantage that Digby would be most likely to pursue.

Select 5:

Reduce cost of goods through TQM initiatives
	Seek excellent product designs, high awareness, and high accessibility
	Accept lower plant utilization and higher capacities to insure sufficient capacity is available to meet demand
	Increase demand through TQM initiatives
	Offer attractive credit terms
	Add additional products
	Seek the lowest price in their target market while maintaining a competitive contribution margin
	Seek high plant utilization, even if it risks occasional small stockouts
	Reduce labor costs through training and recruitment
	Seek high automation levels Digby is a Niche Cost Leader (Low Technology)