Digital calculations 1. Outside Online charges $10 per 1,000 impressions (CPM). You want to buy a campaign that delivers 250,000 impressions over 4 weeks. What is your cost? 3. Now you want to calculate the click through rate (CTR) on a campaign that delivered 500 clicks on 300,000 impressions. What was the CTR percentage? 2. You also want to consider a campaign media budget based on total clicks delivered. Outside Online charges a basic rate of 50 cents per click (CPC), and you have $450,000 to spend on this campaign. How many clicks can you afford