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Digital companies have implemented many innovations in their technology adapt and strategies. It's a strategy to transform to a digital business. With so many technological

Digital companies have implemented many innovations in their technology adapt and strategies. It's a strategy to transform to a digital business. With so many technological changes, companies have to create a digital innovation strategy to stay competitive. They need the right tools and framework to support themselves when managing digital innovation processes. E-commerce and marketplaces are concrete examples of how to successfully digitize your business. Explain the fundamental difference between e-commerce and marketplaces by highlighting at least three aspects. Give examples of e-commerce and marketplace to interpret their business processes.

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