Digital Innovation Strategy Organizations with a culture of digital transformation achieve sustainable growth and thrive through disruption The benefits of digital transformation include increasing conversions, enhancing customer engagement, and gaining a competitive edge. However, there are key areas where digital transformation has a significant impact are as follows: increased revenue, optimize customer data, optimize work flow, improve customer experience, decrease operating cost. The reality is that the corporate world has been swept away by a tidal wave of technical revolution brought on by digital transformation (DT). There is a 23% increase in profits for digitally advanced or equipped businesses compared to their less tech-mature peers. Procter & Gamble Co. (P&G) - Turns to AI to create digital manufacturing of the future Over the past 184 years, The Procter & Gamble Co. (P&G) has grown to become one of the world's largest consumer goods manufacturers, with worldwide revenue of more than $76 billion in 2021 and more than 100,000 employees. Its brands are household names, including Charmin, Crest, Dawn, Febreze, Gillette, Olay, Pampers, and Tide. 2 4.00 3.00 P&G will create the future of digital manufacturing by leveraging the industrial internet of things (IIoT), digital twin, data, and AI to bring products to consumers faster and increase customer satisfaction, all while improving productivity and reducing costs. The main purpose of P&G digital transformation is to help create superior solutions for daily problems of millions of consumers around the world, while generating growth and value for all stakeholders. They do that by leveraging data, AI, and automation with agility and scale across all dimensions of our business, accelerating innovation and increasing productivity in everything they do. P&G will make manufacturing smarter by enabling scalable predictive quality, predictive maintenance, controlled release, touchless operations, and manufacturing sustainability optimization. Accordingly, it is required to develop an integrated strategic plan and business plan for P&G to achieve sustainable growth and thrive through disruption, provided that this plan includes - for example, but not limited to - the following aspects: 1) Vision and mission 2) The external environment assessment 3) The internal environment Assessment 4) Quadratic Analysis (SWOT / TOWS / QSPM) 5) The most important strategies that you can be used 3 4.00 3.00 6) Strategic objectives in the next phase 7) The internal policies to be followed to implement the proposed strategies 8) Evaluation and control mechanisms that can be used 9) Business plan includes: Marketing, financial and operational plan