Digital Interactive media have changed the world of advertising and IMC forever. These new media forms did not exist twenty years ago. Now they are grabbing an ever-increasing portion of advertising budgets at companies large and small. Demonstrate your understanding of the key terms used day in and day out in this exciting area, Digital interactive media are new, and so is the terminology used to describe and evaluate them. In this exercise you will demonstrate your comfort level with terms commonly used by new media advertisers. Drag the terms below onto the box with the correct definition Portals Dennitions Concen Awonde work of computer Distributed network Com connections of hulrani Internet HTML This the lows y Cool Web pages Pages that provide Web strong points or gateway Search engines sites that und and relever fequested information Click rate Digitained that connect individuals to one another Cookie Small pieces of information stored on a Web users corre Behavioral tracking Ameto otoring som a centres Social media Anonymous tracking or a Werstes on the ternet in order to serve up relevant ads The number of times and by a web user anded by the number of at requests Third-party ad server