Digital Marketing Case Study:

You have been appointed as the Digital Marketing Manager for a Subscription-based TV app from the parent company of SS Network. You have been asked to achieve MVR 300,000 of Revenue target within the 2023.

Product Details

• One subscription is MVR 300
• You can watch any SS network channel on your mobile
• Re-play option available

Contents required:

• Executive summary [5marks]
• Introduction [5marks]

• Main Body [80 marks]
• Company and its product background
• Digital Landscape of Maldives with references and figures
• Clear indication of the OBJECTIVES
• Clear understanding of the KPIS / MATRICS
• Consumer Journey with a Digital touch point identification
• Brief elaboration of Digital Advertising Plan
• Content plan, Time Scale and Realistic Budgeting

• Conclusion [5marks]
• References [5marks]