Digital marketing organisation has been facing serious problems like poor communication, lack of vision and leadership, customer complaints, negative growth etc and hence management is considering a strategic change. Your CEO has requested you to take the lead in innovative thinking process and implement a strategy to bring positive change in the organization. In this task, you are required to do necessary research and analyse trends in innovative thinking and bring that into your organization to change current practices. For this, you may need to demonstrate good leadership and interact with relevant stakeholders, use a range of techniques, build the capacity to lead innovative thinking in organizational context.

1. Establish ways to capture, communicate and share innovative ideas and practices within the organization.
   
   Explain the approaches to initiate and foster communication, consultation and team development approaches that support innovation.
2. Explain and establish mechanisms at the system and the process level that can support innovation.